A
Advertising & Communication
Art Direction
Guiding a project's visual approach and creative execution.
Sanatizi Editorial Concept & Terminology Guide
Design & Technology Dictionary
Authoritative studio lexicon on design philosophy, typography disciplines, brand architecture, and generative AI.
Total 14 Terms
Category: Advertising & Communication
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B
Advertising & Communication
B2B
Business-to-Business; a model of commercial relationships between businesses.
B
Advertising & Communication
B2C
Business-to-Consumer; a model where a business sells directly to end consumers.
C
Advertising & Communication
Communication
The process of sharing meaning between people or systems through signs.
C
Advertising & Communication
Consumer Insight
A research-supported interpretation that helps explain audience behavior.
C
Advertising & Communication
Creative Brief
A document defining a project's objective, audience, scope and expectations.
I
Advertising & Communication
Integrated Marketing Communications
Planning marketing messages across channels under a coordinated approach.
P
Advertising & Communication
Persona
A representative user or customer profile developed from research.
P
Advertising & Communication
Public Relations (PR)
Managing relationships between an organization and its stakeholders.
S
Advertising & Communication
Semiotics
The study of signs and processes of meaning-making.
S
Advertising & Communication
Slogan
A short phrase condensing a brand's or campaign's message.
T
Advertising & Communication
Target Audience
The group of people a communication or marketing effort aims to reach.
U
Advertising & Communication
USP
Unique Selling Proposition; the distinctive selling promise of an offering.
V
Advertising & Communication
Visual Communication
Conveying messages through images, forms, colors and visual arrangement.
