Design & Technology Dictionary

C

Advertising & Social Media

Call to Action (CTA)

A message or element directing the user toward a specific next step.

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C

SEO & Digital Visibility

Canonical URL

The preferred address among similar or duplicate pages.

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C

Advertising & Social Media

Click-through Rate (CTR)

The ratio of clicks to impressions.

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C

Colour & Prepress

CMYK

A printing colour model using cyan, magenta, yellow and black.

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C

Photography & Production

Colour Grading

Shaping an image’s colours to achieve a desired visual atmosphere.

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C

Web & User Experience

Content Management System (CMS)

Software for creating, editing and publishing digital content.

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C

SEO & Digital Visibility

Core Web Vitals

Web experience metrics covering loading, responsiveness and visual stability.

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C

Advertising & Social Media

Cost per Acquisition (CPA)

The average cost of a defined acquisition or conversion.

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C

Advertising & Social Media

Cost per Click (CPC)

The cost incurred for an advertising click.

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C

Advertising & Social Media

Cost per Mille (CPM)

The cost calculated for one thousand advertising impressions.

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Ç

Fotoğraf & Prodüksiyon

Çekim Listesi (Shot List)

Çekimde alınması gereken planların düzenli listesi.

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C

Renk & Baskı Öncesi

CMYK

Camgöbeği, macenta, sarı ve siyah bileşenlerini kullanan baskı renk modeli.

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C

SEO & Dijital Görünürlük

Core Web Vitals

Yükleme, etkileşim ve görsel kararlılığı değerlendiren web deneyimi ölçümleri.

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