A
Advertising & Social Media
A/B Test
A comparison of two variants under comparable conditions.
Sanatizi Editorial Concept & Terminology Guide
Design & Technology Dictionary
Authoritative studio lexicon on design philosophy, typography disciplines, brand architecture, and generative AI.
Total 128 Terms
A
Photography & Production
Aperture
The lens opening controlling how much light passes through.
A
Web & User Experience
Application Programming Interface (API)
An interface allowing software to share data or functions through defined rules.
B
Photography & Production
B-Roll
Supplementary footage supporting the main narrative.
B
SEO & Digital Visibility
Backlink
A link to a page from another website.
B
Colour & Prepress
Bleed
Artwork extending beyond the final trim line.
B
Branding & Corporate Identity
Brand Guidelines
A reference document explaining how brand elements should be used.
B
Branding & Corporate Identity
Brand Identity
The verbal and visual elements a brand defines to express itself.
B
Branding & Corporate Identity
Brand Positioning
Definition of a brand’s distinctive value for a specific audience.
B
Branding & Corporate Identity
Brand Voice
The characteristic manner in which a brand communicates.
C
Advertising & Social Media
Call to Action (CTA)
A message or element directing the user toward a specific next step.
C
SEO & Digital Visibility
Canonical URL
The preferred address among similar or duplicate pages.
C
Advertising & Social Media
Click-through Rate (CTR)
The ratio of clicks to impressions.
C
Colour & Prepress
CMYK
A printing colour model using cyan, magenta, yellow and black.
C
Photography & Production
Colour Grading
Shaping an image’s colours to achieve a desired visual atmosphere.
C
Web & User Experience
Content Management System (CMS)
Software for creating, editing and publishing digital content.
C
SEO & Digital Visibility
Core Web Vitals
Web experience metrics covering loading, responsiveness and visual stability.
C
Advertising & Social Media
Cost per Acquisition (CPA)
The average cost of a defined acquisition or conversion.
