M
Branding & Corporate Identity
Moodboard
A collection of visual references conveying a proposed design atmosphere.
Sanatizi Editorial Concept & Terminology Guide
Design & Technology Dictionary
Authoritative studio lexicon on design philosophy, typography disciplines, brand architecture, and generative AI.
Total 128 Terms
O
Colour & Prepress
Overprint
Printing an upper colour without knocking out the underlying colour separation.
P
Colour & Prepress
PPI (Pixels per Inch)
An image’s pixel density at a given physical size.
P
AI & Automation
Prompt
Input describing a task and its context to an AI model.
P
Web & User Experience
Prototype
A model used to try out a design’s behaviour or user flow.
R
Typography & Graphic Design
Raster Graphic
An image represented by a grid of pixels.
R
Web & User Experience
Responsive Design
An approach adapting interfaces to different screens and viewing areas.
R
AI & Automation
Retrieval-Augmented Generation (RAG)
An approach supporting generated answers with relevant information retrieved from external sources.
R
Advertising & Social Media
Return on Ad Spend (ROAS)
Attributed advertising revenue or conversion value divided by advertising spend.
R
Colour & Prepress
RGB
A colour model based on red, green and blue light.
S
Colour & Prepress
Safe Area
The interior region keeping important content away from trim or crop boundaries.
S
SEO & Digital Visibility
Search Engine Optimisation (SEO)
Work improving a website’s discoverability and understanding in organic search.
S
SEO & Digital Visibility
Search Intent
The goal a user wants to achieve through a search query.
S
Photography & Production
Shot List
An organised list of shots required during production.
S
Photography & Production
Shutter Speed
The time during which light reaches the sensor for each exposure.
S
Colour & Prepress
Spot Colour
A special colour applied as a separate printing ink.
S
Photography & Production
Storyboard
A sequence of frames planning a production’s scenes and visual narrative.
S
SEO & Digital Visibility
Structured Data
Data describing content meaning through a defined vocabulary and format.
