Advertising & Social Media Letter: R • 2 min read • 👁 0 reads

What is Return on Ad Spend (ROAS)?

Attributed advertising revenue or conversion value divided by advertising spend.

Conceptual Depth & Details

It is not a profit margin and does not account for all other costs.

Studio Applications & Examples
5000 in attributed sales from 1000 ad spend: 5 ROAS or 500%.
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