C
Advertising & Social Media
Cost per Click (CPC)
The cost incurred for an advertising click.
Sanatizi Editorial Concept & Terminology Guide
Design & Technology Dictionary
Authoritative studio lexicon on design philosophy, typography disciplines, brand architecture, and generative AI.
Total 128 Terms
C
Advertising & Social Media
Cost per Mille (CPM)
The cost calculated for one thousand advertising impressions.
D
Photography & Production
Depth of Field
The distance range that appears acceptably sharp.
D
Web & User Experience
Digital Accessibility
Designing and developing digital content for use by people with disabilities.
D
Colour & Prepress
DPI (Dots per Inch)
The density of output dots a device can produce or address.
E
AI & Automation
Embedding
A numerical vector representation of content.
E
Advertising & Social Media
Engagement Rate
Interactions expressed relative to a selected audience or viewing measure.
F
Typography & Graphic Design
Font
A usable type resource providing a particular typeface style.
F
Photography & Production
Frame Rate
The number of image frames recorded or displayed per second.
G
AI & Automation
Generative AI
AI systems that produce new content from learned patterns.
G
SEO & Digital Visibility
Generative Engine Optimisation (GEO)
Work aiming to improve content visibility in generative AI answers.
H
AI & Automation
Hallucination
AI presenting incorrect or unsupported content as if it were factual.
K
Typography & Graphic Design
Kerning
Adjustment of spacing between a specific pair of characters.
L
AI & Automation
Large Language Model (LLM)
An AI model trained on large datasets to model language patterns.
L
Typography & Graphic Design
Leading
Distance between the baselines of consecutive text lines.
L
Branding & Corporate Identity
Logo
A visual mark identifying an organisation or product.
M
SEO & Digital Visibility
Meta Description
An HTML field providing a summary of a page.
M
Branding & Corporate Identity
Mockup
A presentation showing how a design would look on a product or surface.
