Advertising & Social Media Letter: C • 2 min read • 👁 0 reads

What is Click-through Rate (CTR)?

The ratio of clicks to impressions.

Conceptual Depth & Details

As a percentage, it equals clicks ÷ impressions × 100.

Studio Applications & Examples
20 clicks from 1000 impressions: 2% CTR.
Back to Dictionary
Share:
Link copied to clipboard.

TRUSTED BY