A
Digital Advertising & Measurement
Attribution Model
A model defining how conversion credit is assigned across touchpoints.
Sanatizi Editorial Concept & Terminology Guide
Design & Technology Dictionary
Authoritative studio lexicon on design philosophy, typography disciplines, brand architecture, and generative AI.
Total 16 Terms
Category: Digital Advertising & Measurement
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C
Digital Advertising & Measurement
CAC
Customer Acquisition Cost; relevant acquisition expenses divided by newly acquired customers.
C
Digital Advertising & Measurement
Conversion
An action designated as valuable in a measurement plan, such as a purchase or inquiry.
C
Digital Advertising & Measurement
Conversion Rate (CVR)
Conversions divided by a specified interaction or visit base; the denominator must be stated.
C
Digital Advertising & Measurement
Conversion Rate Optimization (CRO)
Improving experiences to increase conversion performance.
C
Digital Advertising & Measurement
CPL
Cost Per Lead; spend divided by the number of leads obtained.
C
Digital Advertising & Measurement
CPV
Cost Per View; spend divided by video views as defined by the platform.
F
Digital Advertising & Measurement
Frequency
The average number of ad impressions per person reached during a defined period.
K
Digital Advertising & Measurement
KPI
Key Performance Indicator; a key measure tracking progress toward a defined objective.
L
Digital Advertising & Measurement
Landing Page
A page receiving visitors from a campaign or link for a particular objective.
P
Digital Advertising & Measurement
PPC
Pay Per Click; an advertising payment model based on clicks.
P
Digital Advertising & Measurement
Programmatic Advertising
Automating the buying and selling of advertising inventory through software.
R
Digital Advertising & Measurement
Real-Time Bidding (RTB)
Bidding for an advertising impression through a real-time auction.
R
Digital Advertising & Measurement
Retargeting
Showing advertising again to audiences that have previously interacted.
R
Digital Advertising & Measurement
ROI
Return on Investment; net investment gain divided by investment cost.
U
Digital Advertising & Measurement
UTM Parameters
Urchin Tracking Module; URL parameters labeling campaign source and related attribution information.
