C
Graphic Design & Typography
Color Wheel
A circular diagram showing relationships between colors.
Sanatizi Editorial Concept & Terminology Guide
Design & Technology Dictionary
Authoritative studio lexicon on design philosophy, typography disciplines, brand architecture, and generative AI.
Total 15 Terms
Category: Graphic Design & Typography
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C
Graphic Design & Typography
Complementary Colors
Colors positioned opposite each other on a chosen color wheel.
C
Graphic Design & Typography
Contrast
A difference in color, tone, size or shape between elements.
G
Graphic Design & Typography
Glyph
The visual form of a character in a particular font.
G
Graphic Design & Typography
Golden Ratio
A proportion where whole-to-larger equals larger-to-smaller, approximately 1.618.
G
Graphic Design & Typography
Grid System
A structure of columns and guides used to align elements.
I
Graphic Design & Typography
Infographic
A visual arrangement used to explain information or data.
L
Graphic Design & Typography
Ligature
A single glyph combining two or more characters.
N
Graphic Design & Typography
Negative Space
The empty area around and between design elements.
O
Graphic Design & Typography
Orphan Line
A paragraph's first line left alone at the bottom of a page or column.
P
Graphic Design & Typography
Pictogram
A simplified visual sign representing an object, concept or function.
S
Graphic Design & Typography
Sans Serif
A typeface category without serif finishing strokes.
S
Graphic Design & Typography
Saturation
The degree of colorfulness relative to a neutral gray.
S
Graphic Design & Typography
Serif
A small finishing stroke at the end of a letter's main stroke.
W
Graphic Design & Typography
Widow Line
A paragraph's final line left alone at the top of the next page or column.
