Ten Questions to Ask Before Choosing an Advertising Agency
Move agency selection beyond portfolios toward scope, ownership and measurable outcomes.
Table of Contents
7 TopicsDesign style and monthly fees are not enough. Good collaboration starts with shared understanding of goals, authority and deliverables.
Request specific written answers
Ask what the agency actually did on reference projects. Look for a plan suited to your starting point. Reliable guarantees cannot precede understanding your budget and capacity.
Compare equivalent scopes
Equal post counts can conceal different strategy, production and management work. Assess fees with deliverables, owners and approvals. Use these questions in meetings.
Illustrative Decision Scenario
Give every agency the same short brief and questions. Compare deliverables, owners, timings and exclusions. Ask for important verbal commitments to appear in the proposal. This separates persuasive presentations from workable plans.
What to Check Before You Start
- How will you define our goal and success?
- Exactly which tasks will you perform?
- Who will create and manage the work?
- What must we supply?
- What are the schedule and approvals?
- How many revisions and how are extras priced?
- Are media, licenses and production included?
- Who controls accounts, data and files?
- How will reporting show business outcomes?
- How will handover work when collaboration ends?
Frequently Asked Question
Is the biggest agency always best?
No. Relevant experience, accessible people and available capacity matter. Learn who will maintain the promised approach day to day.
Your Next Step with Sanatizi
Share your requirements and existing materials. At Sanatizi, we can define the scope, deliverables and priorities together, then prepare a plan that fits your project.
