Sanatizi Editorial Concept & Terminology Guide

Design & Technology Dictionary

Authoritative studio lexicon on design philosophy, typography disciplines, brand architecture, and generative AI.

Total 8 Terms Category: Branding & Corporate Identity ✕
L
Branding & Corporate Identity

Logo

A visual mark identifying an organisation or product.

M
Branding & Corporate Identity

Mockup

A presentation showing how a design would look on a product or surface.

M
Branding & Corporate Identity

Moodboard

A collection of visual references conveying a proposed design atmosphere.

W
Branding & Corporate Identity

Wordmark

A logo formed by the typographic treatment of a brand name.

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