C
Digital Advertising & Measurement
CAC
Customer Acquisition Cost; relevant acquisition expenses divided by newly acquired customers.
Sanatizi Editorial Concept & Terminology Guide
Design & Technology Dictionary
Authoritative studio lexicon on design philosophy, typography disciplines, brand architecture, and generative AI.
Total 56 Terms
Letter: C
✕
C
Computing & Digital Infrastructure
Cache
Temporary storage of reusable data for faster access.
C
Advertising & Social Media
Call to Action (CTA)
A message or element directing the user toward a specific next step.
C
SEO & Digital Visibility
Canonical URL
The preferred address among similar or duplicate pages.
C
Social Media & Content
Carousel
A post format containing multiple cards that viewers can browse in sequence.
C
Computing & Digital Infrastructure
CDN
Content Delivery Network; a network delivering content to users from distributed servers.
C
Art & Painting
Chiaroscuro
The use of light-dark contrasts to create volume and visual effect.
C
Video & Moving Image
Chroma Key
Compositing images by making a selected color range transparent.
C
Advertising & Social Media
Click-through Rate (CTR)
The ratio of clicks to impressions.
C
SEO & GEO
CLS
Cumulative Layout Shift; a visual stability metric derived from unexpected layout shifts.
C
Colour & Prepress
CMYK
A printing colour model using cyan, magenta, yellow and black.
C
Video & Moving Image
Codec
A method or software that encodes and decodes video or audio data.
C
Art & Painting
Collage
An artwork made by combining different materials on a surface.
C
Graphic Design & Typography
Color Wheel
A circular diagram showing relationships between colors.
C
Photography & Production
Colour Grading
Shaping an image’s colours to achieve a desired visual atmosphere.
C
Advertising & Communication
Communication
The process of sharing meaning between people or systems through signs.
C
Social Media & Content
Community Management
Managing a community's interactions, participation and relationships.
C
Graphic Design & Typography
Complementary Colors
Colors positioned opposite each other on a chosen color wheel.
